Logo redesign, is it time to update or repair your business logo?
Published by Logo Redesign Specialist - CJ Hughes on 2010-07-29 14:21:12
Logo design is a big part of any businesses marketing success or failure. A great logo design can communicate your brand well to potential customers, a bad logo design can do just the opposite. The same can be said for a worn out or out dated logo. If you’ve been in business for a while now and you are still using a logo from the 1980s or even 1990s or maybe even later, it may be dating your company or product.
Logo redesign may be your best bet to keep your business fresh and to attract new customers. Lets face it, it’s all about the young demographic unless you are selling coffins or running an old folks home. If your logo is out-dated a younger crowd won’t relate to it. In the same way if your logo is poorly designed, or just degraded because you’ve lost your original logo files, it’s likely to just get ignored.
If you no longer have your original logo design files, if your logo is old and out dated or contains incorrect information, if your original logo was developed in haste without much thought to how it would brand your business, or if you are just tired of looking at your old logo and want a change, it’s time for a logo redesign.
How logo redesign works.
Now that you’ve decided that your logo needs to be updated you should start by searching for a professional logo designer. Your best bet is to do an online search, unless you are familiar with a graphic designer in your area. There are literally thousands of logo designers online so it can be tough to wade through them all. Narrow down your search by looking for those that specialize in redesign, instead of those that specialize mostly in new business logos. A redesign specialist should have the experience necessary to revise your logo while keeping enough of the old logo to still be familiar to your existing base clients.
Once you have found your logo redesign specialist your first step will be to send them your current logo design along with your input concerning how it should be updated. In some cases you will only want your logo cleaned up and put into the proper file formats, in others you will want to change the imagery, fonts, tagline, colors, etc… be sure and let your designer know up front what needs to be altered. Send them your current logo design in whatever format you have it in. If you don’t have a computer file of your logo then you should be able to fax them what you have on paper.
Your logo redesign specialist should respond with a cleaned up and updated logo for review. At this point you will offer revisions suggestions. This will continue until you have reached a logo design that you are happy with. At that point you would confirm your new logo design as a final and your logo redesign specialist would set up your new logo in all of the file formats they offer. Make sure that whoever you choose to redesign your logo provides your final files in vector format, that would be AI or EPS files. That way your logo is easily usable by sign shops, screen printers, stationery printers and more. These are the source files that can be increased and decreased in size without losing resolution.
Now you should have an updated logo redesigned to your specifications and all of the file formats that you will need to integrate your updated logo into your marketing scheme.
www.LogoEmergency.com offers super affordable rates on logo redesign.
